Google will sell ads based on visibility




Google will sell ads based on visibility

Google will only allow advertisers to pay for ads that are actually seen by users. The uses for this the requirement that at least half of the advertisement must have been. Image in more than one second It is expected that the ad prices rise.

Google has announced that the advertisers are going to pay for ads that are actually seen by users as only wrote it on his blog. The search giant reports that are viewed because they are too low on the page, or by other factors., More than half of all online ads by none The percentage of non-specific ads viewed on the Google network is unknown.

An ad in the new policy considered viewed as more than fifty percent of it more than a second is visible on the page. The technique to determine this is called Active View and is accredited by the Media Rating Council, an organization that makes benchmarks for ratings.

With the change Google hopes that companies will spend on digital advertising more money. At this time, a fifth of all marketing of digital advertising issued despite the strong growth that the market is going through. Probably the ad prices will increase due to this change, because the offer from Google now focuses on visual ads.

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