GoPro comes this autumn with new cameras of about 220 and 320 euros

Aug

3

2018

GoPro says in a discussion of its quarterly results that during the holidays new action cameras come out. It concerns different models, with prices of 199 and 299 dollars. In the Benelux, that is probably about 220 and 320 euros.

GoPro says in an earnings call that in the past six months it has delivered 1.8 million cameras, equal to the deliveries last year. In the second half of 2018, the company expects to supply more cameras with a total of 4.2 million copies this year. Growth must be made possible in particular by the arrival of a new entry model.

In March GoPro released the Hero , which costs about 220 euros. From the wording of the manufacturer is to see that there is a successor of this action camera. The current model has a film resolution of up to 2560×1440 pixels at a framerate of 60fps. Possibly the successor can record videos in 4k resolution.

In addition, GoPro expects that the average price per GoPro sold will go up, due to the arrival of new models that are positioned above the entry level model. Last year, the manufacturer introduced the Hero 6 Black, the top model that costs around 430 euros. The Hero 5 Black Edition, which came out in 2016 and now costs about 320 euros, is still in the range. Probably that model also gets a successor.

In the past quarter, Hero 5 and Hero 6 accounted for 60 percent of deliveries, according to GoPro. The introduction of the cheap model this spring did not, according to the company, have a negative effect on the sale of the more expensive models.

GoPro achieved a quarterly turnover of 283 million dollars, a decrease of 5 percent compared to the same quarter last year. The company made a loss of around $ 37 million. The loss was therefore 22 percent higher than last year.

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