Groupon announced plans to introduce the technology Apple iBeacon




During the announcement of financial results of the fourth quarter, the company Groupon announced plans in the near future to present a number of new products that will enable retailers in certain locations to get access to target potential customers. According to Vcstart, it comes to technology iBeacon, which promotes the company Apple.


“We are launching a product based on beacons. With their help, sellers will be able to transfer content to smartphone customers in real time, use the signals of the proximity of the object and run targeted offers, “- said at a conference on the quarter CEO Eric Lefkovski, noting that the new technology will be introduced into circulation until the end of 2015.

Lefkovski mentioned the whole “tool kit” with technology Apple iBeacon, including mobile payment terminals for customers in the stores, which plans to operate in the world’s most popular service of collective discounts.

Groupon previously issued to its trading partners and competitors PayPal and Square box office solutions based tablets. Mobile beacons with payment function can give commercial offers Groupon competitive advantage.

Support iBeacon appeared on the iPhone and iPad in 2013 with the release of iOS 7. The technology operates on the basis of low-power transmitters. In simple words it can be described as a more accurate GPS, working indoors. For example, in shops iBeacon allows mobile devices to transmit data related to specific products. Approaching any name, the user sees on the screen of the smartphone more information about this product, such as price or a detailed description.

Currently one sensor costs about $ 30 and runs on a single charge up to three years, although in the future manufacturers promise to reduce prices beacons to $ 5 apiece, and the term of the battery to increase to 9 years.

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