growth of new subscribers is lower than expected




Netflix has announced at the presentation of its quarterly results that the number of new subscribers is lower than expected. The announcement follows a number of quarters with a strong increase in new members.

netflix Netflix writes in a letter to its shareholders that it expected to get 6.2 million new subscribers in the past quarter. That did not happen, instead the actual number fell 1 million lower with 5.2 million members. The company says that the prediction is about internal expectations and that it is sometimes above and below. Since the beginning of 2016, however, it has never been one million below; it did happen that the growth was much higher than expected. Compared with the same quarter last year, the membership increase has remained the same.

The total number of Netflix subscribers now amounts to 130 million, of which approximately 73 million are members of the international membership outside the US. For the coming quarter, Netflix expects to get another 5 million members, which corresponds to the growth in the same quarter a year ago. Unlike ‘slowly adjusting prices to absorb currency fluctuations’, Netflix says nothing specific about planned price or subscription changes. Recently there was a possible more expensive Ultra subscription .

Netflix net profit in the quarter was $ 384 million, compared with 66 million in the second quarter of 2017. The revenue from the streaming service continues to rise steadily. Sales amounted to $ 3.9 billion compared to $ 2.8 billion a year ago.

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