HBR: Apple in record sales figures trying to hide the lack of innovation




Professor and journalist, business publications Harvard Business Review (HBR) Gene Pablo Vazkiz Sempir break out accusatory article about Apple. He said the company in recent years, much has changed, and not for the better. “Instead of telling us how its products will change our lives, Apple only publishes reports record sales,” – complains professor.


Apple released a financial report at the end of January. Net income for the IV quarter of 2014 increased 37% to a record $ 18 billion. Revenue also beat the historical record – for the period from late September to late December, she has grown by nearly 30% to $ 74.6 billion.

According to Pablo, the fact that Apple earned more than any other in the industry, not to mention good prospects for the company: “If you look at the situation as a whole, is drawn is not rosy picture.”

«Apple is not the same that it was before – lamenting Sempir. – In the past, when Apple announces record sales, it was a revolutionary product, new features or technologies that we could not imagine. ”

That Apple, that was before, no more, says journalist HBR: «Now all that makes Apple – creating new functions for their fans. And although now it is quite effective, it does not solve the main problem of the company based on innovation. ”

“Rocking-earned dollars, Apple executives trying to distract us from the main. Striving to tell us how much the company earned rather than on how it will change our world, brings us back to the question: is the only thing that can boast the new Apple? », – Concluded the professor.

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