How iPhone replaces professional photographic equipment




It’s hard to remember how many times we’ve read the stories of photographers who almost completely abandoned the expensive professional cameras in favor of the iPhone . However, in the environment of photographers who are engaged in shooting for magazines, Apple’s smartphones gained popularity only after the release of the iPhone 7 Plus . It is understandable – a double camera.

One of the first trends was set by Billboard magazine – in February, he released a number with a cover shot on the iPhone 7 Plus. A little later, the Condé Nast publishing house used the services of the camera phone from Apple to create covers for the May issues of its Traveler and Bon Appétit magazines . The result was unexpected for photographers who previously used extremely expensive equipment for several thousand dollars.

Now try to release a number with the cover taken on the iPhone, the Australian magazine Elle decided. As the photographer of the publication Anthony Georges stated, this was one of the most unforgettable experiences in his career. He not only felt much freer, but he was able to hold a photo session without attracting unnecessary eyes, since everyone was used to the numerous photographers on the iPhone.

Obviously, in the future we will see many more covers of magazines that will be shot on the iPhone. Well, of course, smartphones can not replace professional equipment yet, but a few years ago, photographers would have turned a finger at the temple, if they were offered to make a cover using a mobile phone.

The only question is how the photo on the iPhone will look in print, because then all the blunders of mobile photography will be revealed.


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