How to become a star of the Internet for $ 68




How to become a star of the Internet for $ 68

The idea that the Internet is a place that embodies the words of the old hymn, “who was nothing will become everything” is no surprise. However, as recent trends, it is now not necessary to have some talent that you learned about the world. Suffice it to wit, knowledge and a small amount of money.

A few months ago, the blog’s author Quartz Kevin Ashton had a curious social experiment, the results of which clearly deserve the attention of those who follow the development of the Internet and generally interested in the person as such. But first, let’s get acquainted with the young man, who is depicted in the illustration. His name is Santiago Swallow, he has a “Verified” account in Twitter with tens of thousands of followers every day and utters profound maxims, such as:

“Before you lose weight, find hope”

Or something like this:

“Writing – it’s like to live indefinitely”

Swallow is a typical product of the Internet, “speaker and thinker”, specializing in “redefining themselves in the era of online.” It is also one of the most prominent members of the prestigious conference TED (Technology, Entertainment and Design) and one of the headliners of the show taking place in Austin, South By South West (SXSW). His biography in “Wikipedia” tells why: because Santiago is “born in Mexico American motivational speaker, consultant and author whose speeches and publications focused on understanding the contemporary culture in the era of social networks, interconnected global media, user-generated content and the Internet.” This man “is working hard to help others to know more about how the media and the person can be manipulated in the 21st century.”

Known for its “balanced and neutral point of view”, “Wikipedia” also reports that the opinions of Swallow in some cases may be controversial, especially his prediction that “the expansion will lead to a revision of the individual standard definition disassotsiativnogo personality disorders that have been included Only the ego, which appear in the online world. ”

If the preceding paragraph is absolutely nothing you do not understand, then you should buy the book “Ego: fictitious identity in the Internet age,” which will be released later this year. This information, by the way, confirms his page in the “Wikipedia”, as well as the official website ( and a ribbon tweeter.

However, there’s something you do not inform online. The fact that Santiago Swallow from beginning to end is the fruit of imagination of the author of the study Kevin Ashton. However, in addition to this fact, is true: he does have a twitter with tens of thousands of readers, biography in “Wikipedia”, as well as the official website. However, he did not attend any TED, or South By South West, and no book he did not write. (Note: at the time of the original account of this article Santiago Swallow in “Twitter” blocked, and an article in “Wikipedia” closed).

In total, the creation of Santiago and online evidence of its existence took two hours one April day and 68 dollars. His name was generated using a text editor Scrivener, which is used by writers. Among other options, which issued the machine were: Alonzo Arbuckle, Leon Ling, Phil Portlok and Judson Jackman. Santiago Swallow whole of this company was the most attractive. Further, this fictitious person got an account in Gmail, and then into Twitter.

After that, Kevin went to the website, to find people who sell followers to “tweet.” As a result, he managed a $ 50 buy Santiago 90 000 readers, each of which is assured the seller, to join his list of followers in two days. Then the creator generated face Santiago. To do this, he found a few photos on Google and combined them into one using trial-version of Adobe Lightroom.

“Verified” Account “Twitter” Santiago received after Kevin took a ruse. He established an account on the page background image, which was pririsovan white check mark in a blue circle, and exactly to the right of the point where the display name of Santiago. Many people are not up to snuff this trick, but some will make it seriously believe that they face a celebrity account. By the time Kevin has filled this page to Santiago had already coming up tens of thousands of followers, despite the fact that he had not even written a single tweet.

To make the latter-day hero of the Internet to write a “tweet” Kevin took advantage of the service TweetAdder, which automatically writes Fallaway and retweets on behalf of Santiago. To make it clear that the character is not far from the hipster values, his tweets were full of different trendy catchwords like “fablet”, “startup”, “Steve Jobs”, “mobile technology”, “shoes Tom’s», etc. Well, to bring the number of entries up to a decent level, Kevin TweetAdder configured so that messages appear once per minute, and an account in the name of Santiago carried retweets records containing the aforementioned sacred words.

Сантьяго Суоллоу

Then, an attempt was made to create a record for Swallow in “Wikipedia”, which is a success, despite the increased attention to various creators encyclopedia personalities fraudulently attempting thus to glorify and perpetuate itself. The text of the article was borrowed from the biography of Peter Draklera – another thinker concerned with management. In order not to arouse suspicion, Kevin had to carry out a deep rewrite this biography. Finally site was created by WordPress, which cost $ 18.

Santiago Swallow example shows how easy it is to deceive those who are looking for information about people on the Internet, as well as how this information is really trustworthy. Service Kred, a California-based company PeopleBrowsr, evaluates the influence of people based on their activity and status in the social services. The company says that among her clients are global corporations such as Procter & Gamble and Budweiser. So a day after the Santiago Swallow the light he received a letter from Kred, which reported that the extent of his influence is equal to 754 points out of 1000 possible. If companies like PeopleBrowsr, so easy to fool, then we can expect that the majority of ordinary people are able to buy into such artificial glory. And really, how tens of thousands of followers on “Twitter” can be wrong?

Unfair game with online ratings and is no stranger to those who, in theory, these tricks and do not need. Suffice it to recall the scandal of U.S. presidential candidate Mitt Romney, who one day appeared from nowhere 117,000 new readers in a “tweet.” A similar thing happened with the Cuban dissident blogger Yoani Sanchez, who was caught in the fact that out of 475,000 of his followers were feykovye 19% and 41% – inactive.

On the other hand, if a celebrity appear feykovye readers are not necessarily that this man had paid them. Lady Gaga, Justin Bieber and Barack Obama also had to be noted as account holders with a lot of “dead souls” in a “tweet.” In fact, on average, only 28% of readers of the most popular accounts are real people. The rest are either inactive or non-existent followers. This means that out of 38 million followers Justin Bieber is only 15 living people. Similarly, you can get the disappointing statistics and other celebrities.

How many real followers had Santiago Swallow, now impossible to find. However, following the adage “birds of a feather flock together”, a man named Scott Steinberg, has more than 150,000 followers, including service to sell readers «Buy TW Followers», proudly wrote: “With great pleasure spoke at a meeting of the Arizona Board of Nursing Home . ” How do we know this? His retvitnul Santiago Swallow.
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