How to get iPhone in Apple Store?




Много iPhone

Before the official sales of new iPhone is just a few days, and many Apple fans are prepared for this date with great enthusiasm. Someone else took place a week ago in front of the Apple Store in New York, while others prefer to leave the pre-order and wait for the smartphone at home (albeit with the iPhone 5S crank it will not work ). But before they get their cherished devices, Apple must first deliver smart phones in retail stores. How does this happen?

Shed light on this mystery came from news agency Bloomberg, which communicate with professionals who have direct relevance to the delivery of iPhone. Many preferred to remain anonymous, as some aspects of the procedure are strictly classified.

It all starts, of course, in China, which brings together smartphones from Apple. However, before taking your phone from China throughout the world, the corporation is activated logistics department. First, the experts build routes of trucks and planes that will transport the new iPhone. Several departments of technology giant trying to predict exactly how many devices will be sold for a given period of time.

Internal evaluation is very important – we see this in the Microsoft with its tablet Surface. She originally bought them too much, and now Soup just gathering dust in warehouses. The company has lost at almost $ 900 million.

Once all the predictions made in China begins assembling millions of iPhone. Smartphones remain in this country as long as the engineers of the corporation does not bring to mind the operating system iOS. Upon completion of the software is downloaded to the iPhone.

Assembling the new iPhone begins a few months before the official release. This allows Apple to avoid further deficits on their devices, but not always it is obtained .

Китайские рабочие

After that smartphones in the usual load boxes onto trucks that must deliver the phone to the nearest airport. For transport they use the most different techniques – from Chinese cars to the old Russian military trucks.


As soon as the iPhone drive up to the runway, the workers begin to load them into the aircraft to then distribute smartphones in retail Apple worldwide. Please note, this is all done before the start of the first wave of smartphone sales.

For delivery of smartphones in the U.S., Apple uses the mail company FedEx – it carries the iPhone with the help of large trucks, “Boeing” 777 series. Flight from China to the United States is approximately 15 hours. On one such flight company spends more than $ 200 thousand, and more than half of the money spent on fuel. Over time the aircraft can carry 450,000 iPhone.

На взлет

Planes fly to Memphis, Tennessee, where the device carried about in huge wagons across the country.

Американский грузовик

All online orders are coming from the Apple Store at Chinese factories where workers make the necessary arrangements. For example, if blue iPhone 5C will not be a lot of pre-orders, their number can be reduced.

Therefore, when the first fan in the queue breaks into Apple Store to deafening applause, the brand-new iPhone is already waiting for him inside.

Первые покупатели

After the start of sales of the company closely monitors the market, and if in some stores demand was higher than expected, and in others less, a decision on the transport of smartphones.

Delivery devices in European stores are on a similar scheme, but the cost of transportation are much smaller.


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