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HTC” announces its financial results for the second quarter of 2013
The company is still suffering from losses, despite the success of the “HTC One”.
Announced the “HTC” on Friday reported its preliminary financial results for the second quarter of the year 2013, where the results showed that the company continues to suffer despite the recent steps taken by the sequence in order to avoid losses.
The company posted Taiwan during the period between the beginning of the month of April / April until the end of June last, revenues did not exceed 70.7 billion New Taiwan dollars (about 2.35 billion U.S. dollars), which is a loss for the company that achieved during the same period of last year 2012 revenues of nearly 91.4 billion New Taiwan dollars (U.S. $ 3 billion), with a profit margin amounted to 7.40 billion New Taiwan dollars (246 million U.S. dollars).
It is noteworthy that analysts had expected the company’s stronger financial results especially after the launch of its smart phone “HTC One”, and announced the sale of 5 million units thereof within 50 days.
According to the results declared the month of May / May the best in terms of performance, where the teams did not exceed the decline in results between him and the same period of last year, only 3.35%, while there were differences during the month of April / April last year to 36.87%.
He attributed the analysts reason behind the good results and relatively achieved by the company during May / May last year to launch “HTC One” but what that launched rival Korean “Samsung” The latest smartphone “Galaxy S4” even returned the results of the company to drop as the difference in the results during the the month of June compared to the same period of last year 2012 to 26.43%.
In spite of the relative loss suffered by the company during the second quarter of this year, but it achieved profits of almost U.S. $ 2.8 million, which is considered better than achieved by “HTC” during the first quarter.
The company expects the next few months to launch a special campaign version thumbnails from her smartphone “HTC One”, which will carry the name “HTC One Mini”, where the company is seeking through this phone targeting the medium category of smart phones, with reference to it will come in terms of specifications similar to the phone “HTC first” HTC First the Facebook interface, which reports indicated that Whipple did a good job.
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