HTC Study: Everything comes to the size




Smartphone manufacturer HTC has performed together with the market and social research agency TNS Emnid a study that illuminates the smartphone preferences of women closer. In the online survey, a total of 1,000 at the female smartphone users took part between 20 and 50 years, it became clear that around 70 percent majority of all women surveyed a large display preferred. Another important point for the female smartphone users is a noble and expressive style.


Thus, almost 80 percent value the appearance of their mobile companion. In addition, distinguished from within the survey that the smartphone is estimated to trips as multimedia all-rounder. To use more than half of all women your smartphone for watching videos – every third respondent stated that even regularly enjoy movies or series on the smartphone. The trend towards larger diagonal screen is clearly confirmed by the issue of the purchase decision: 90 percent of women surveyed will choose at their next mobile phone purchase a device with at least the same or a larger screen size.

Although the trend towards larger display diagonal is clearly visible, so make tablets for women no alternative dar. This choice is driven for 64 percent of the respondents the lighter weight and easier to handle format of a smartphone. In addition, 72 percent of women feel a tablet as unnecessary as their smartphone already fulfills all the functions. For 80 percent of the oldest survey layer (40 and 50 years) speaks against the tablet that they do not want to do without their smartphone, but on the way there would not have two devices simultaneously.

Which unfortunately is not clear from the survey is the information what respondents consider “great”. Who perhaps in the past, an older smartphone with tiny display called his own, who may already feel the size of 4 inches as large. The question remains as to exactly where the study was conducted – in South Korea because you dont like it in general a larger corner .

Source: Happy Trigger TV, Channel 4 copyright .

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