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HTC will escape the crisis, mid-range smartphones
In an effort to regain its market share Taiwanese company HTC announced plans to release a series of new smartphones mid-market . Launch is scheduled for the end of this quarter or early next.
In announcing quarterly financial results, CEO of HTC Peter Chou predicted a 29.3 percent drop in revenue from 70.7 billion Taiwan dollars (2.35 billion U.S. dollars) in the II quarter to 50-60 billion (1.7-2 billion ) in the III quarter.
According to Chou, the company decided to improve the position in the midrange segment of the market after felt the strong competition from manufacturers of similar products. Leaders recognize the weakness of HTC and promised investors do everything in his power to change the situation for the better. But it does not happen before the IV quarter.
In particular, the HTC noted increased competition in China in the mid-range smartphone segment, despite the growth in sales of high-end smartphones. Inability to timely optimize production costs HTC One affect the profit of the company, said Chow.
We hope that the results of III quarter will be the lower limit, and the IV quarter will be marked by growth. We adhere to innovation, never losing its competitive edge in the market.
Mr. Chow also talked about a possible partnership HTC with other market players that can help the company to strengthen its position in the next year.
In July, HTC shares reached an eight-year low, reducing the company’s market value to $ 395 million.
Leadership has made it clear in his speech that HTC will be working hard to improve consumer awareness of its brand. But the HTC pull out of the financial abyss can only help an alliance with a major Chinese company, according to some analysts.
Chinese manufacturers have meanwhile strengthen its position in the smartphone market .
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Tags: HTC , Peter Chou , Smartphones .
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