HTChange: HTC launches advertising campaign starring Robert Downey Jr.




How can you sell smartphones in large quantities? Properly, with a lot of good publicity. Samsung makes before successfully and HTC’s fighting the effects of advertising have neglected in recent years. But this is changing, because after the entry into the European UEFA Champions and Europa League competitions now follows a major advertising campaign with the more well-known as Iron Man Robert Downey Jr., who was already visible as Sherlock Holmes on the screens.

A good choice? We think so. The only question is how large and international advertising campaign this is. HTC definitely has the desire to change, to build a different image, as well as the hashtag often used in the past few days # HTChange says.

It is also time for the first time HTC could in the third quarter of the year retract a loss , after many difficult months now actually get into the red zone.


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