Huawei Mate 20 Pro Preview

Oct

16

2018

Huawei Mate 20 Pro Preview
New image, new price range Smartphone makers like to think in target groups. Until ten years ago there were ‘ladyphones’, in pink and with diamonds on the housing. They died when manufacturers realized that not all women wanted pink blingbling phones, while men also bought these women-oriented models. There are also more recent examples; For example, Samsung focuses the new Galaxy A9 with its four cameras on ‘millennials’. Huawei does more or less the same with the Mate 20 Pro, which has ‘young entrepreneurs’ as its target group.

This was also apparent from the presentation we received last week. Huawei had brought tech media from the Benelux to the United Kingdom, where in a multi-company business center in the heart of London all excited entrepreneurs behind their expensive laptops sipping from a latte macchiato were conquering the world. The message from Huawei was clear; these are the people for whom this phone is intended.

The disadvantage of target groups is that you exclude the rest of the world a bit. Can you buy a Mate 20 Pro if you go to a high school every day with a lunchbox under your arm or if you prefer to work as a salaried employee? Can you buy a Mate 20 Pro if you are not young? There is a reason that we do not often talk to Tweakers about the target groups that manufacturers designate; everyone can determine for themselves whether he or she feels part of the target group of a device.

Huawei Mate 20 Pro – preview

The Flashy presentation aside comes the Mate 20 series at an important time for Huawei. The Chinese manufacturer’s smartphone train continues to drift and Huawei took second place in the smartphone market, probably briefly in the summer, at the expense of Apple.

On the other hand, there is a lot of suspicion, turned out in the past year. An American provider blew a deal with Huawei for the Mate 10 Pro at the last minute and retail store Best Buy pulled devices off the shelves, both under political pressure. American politicians are afraid that the Chinese government can commit espionage via Huawei smartphones. The governments of the United Kingdom and Australia also have such doubts. The Dutch minister Ferd Grapperhaus of Security and Justice did not rule out measures to ban Huawei equipment in major government networks last month. “Given the national security interests and the interests of the business community, there is no anticipation or speculation about possible future measures,” according to the Minister. That does not sound like he has blind faith in the Chinese hardware maker.

So Huawei has had a strange cocktail of success and distrust in the past year. The Mate 20 Pro is the second high-end smartphone from the manufacturer this year, after the successful P20 Pro. Like the P20 Pro, it distinguishes itself on paper on two elements that many people consider important: camera and battery life. More than enough reason to try the Mate 20 Pro extensively.

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