IBM reveals the increasing use of mobile devices in the purchase of the Internet




An analysis of sales operations witnessed sales of US electronic retail stores during the holiday last Christmas Day, specifically the twenty-fifth of December, a significant rise in the proportion of the use of mobile devices in the shopping process online.

Analysis of the company “IBM” IBM explained that the percentage of online shopping operations of mobile devices, whether tablet computers or smart phones, amounted to 57.1 percent, an increase of 18.6 compared to the same period last year.

The company said that smartphones directed towards 40.6 percent of the traffic to e-commerce sites, which was annexed analysis, the largest two and a half of the volume of traffic across the ratio tablet computers, which amounted to only 15.9 percent.

The company added that in spite of the large traffic that came from a smart phone, but the procurement process through tablet computers, which represented 18.4 percent of total purchases from all devices, compared to 16.3 percent of the total purchases made via smartphones.

The ratio of total purchases of mobile devices 34.8 percent, while the use of desktop computers by 65.2 percent to complete the purchase process, where the “IBM” said in its analysis that the consumer spent more money on the purchase using the normal calculator.

The company estimated the value of the average purchase per ordinary computers using about $ 107 and 72 cents, while the average value decreased when using mobile devices by 21.4 percent to $ 88 and 70 cents.

The “IBM” that the average financial value to the process of buying one this year has risen by 6.2 percent compared to 2013, while the number of purchases fell within the same process to all three elements, the company reduced its capacity by 1.4 percent.

This, the company unveiled a comparison between the ratio of regular use iOS and Android in the shopping and buying during the Christmas holiday period, where he explained that the system you are working with Apple devices face more traffic and buying more for e-commerce sites.

According to the analysis of the company’s iOS system to face traffic amounted to 39.1 percent of the total traffic is witnessed by the sites under study, while the percentage dropped to 17.7 percent when the Android system.

The estimated proportion of the purchase using the Apple Smart Devices processes about 27 percent of total purchases, and that the average per purchase them to $ 97.28, while the ratio was estimated using the devices operating system developed by Google by about 7.6 percent, and the average value of the process one purchase of this system amounted to to $ 67.40.

It is noteworthy that Christmas holiday season is one of the most prominent seasons purchase online sites of American electronic retail, which accounts for a large proportion of the volume of purchases from e-commerce platforms around the world.


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