iBookstore is waiting for a marked improvement in 4




iBookstore is waiting for a marked improvement in 4



In an effort to improve the performance of their services, Apple regularly buys young and budding companies, development of which can contribute to the improvement of kupertinovskih products. And recently it became known that the company bought the startup Tim Cook BookLamp, developed a technology that already nicknamed «Pandora for books.”

Company of the American state of Idaho has created a system called Book Genome Project, which is able to recommend the book to the buyer by analyzing their text and the ratings of other books. This is very similar to the system Pandora Music Genome Project, which does the same with music. Blog TechCrunch reported that the value of the transaction amounted to 10 to 15 million dollars, and some members of the team BookLamp already moved to Cupertino to start work at the new location.

By the way, Apple representatives have confirmed this information, which means that soon we can expect a noticeable improvement of the mechanism of the recommendations in the iBookstore . This step analysts see as another salvo in the war with Amazon, which has recently become a direct competitor to Apple in the tablet market and the smartphone.

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