IDC: a sharp drop is unprecedented in the computer hardware market in the region shipments




Computer hardware market suffered in the Middle East and Africa, the decline in shipments is estimated at 28.7% year on year in the fourth quarter of 2015, according to the Word with the latest insights provided by the International Data Corporation “IDC”, IDC, specializing in consulting and technical research. Shipments declined in the third quarter in a row for the fourth quarter of 2015, with the decline is the worst ever in the region over the quarterly one.

In a shift from previous quarters throughout this year when he was a decline in personal computer hardware shipments less pronounced than with your portable computer to fall, these two products categories recorded a decrease equal.

The report showed quarterly to track computers from firm IDC that desktop computers shipments fell by 29.4% on a quarterly basis in the last quarter of 2015, a total of 1.3 million device, while laptops shipments decreased to 28.2% in the same period to total 1.9 million devices.

On his part, said Fouad Hrakla, the first research solutions for personal computing systems and infrastructure at IDC company manager, said: “Like the previous quarter, saw Turkey, and’bakah countries of the Middle East ‘(Iran, Iraq, Syria, Yemen, Afghanistan and Palestine) and Saudi Arabia and Pakistan more severe declines in the Middle East and Africa region.

He added that “the reasons behind these declines varied from one country to another, but they included high levels of political and economic instability and a decline in oil prices and increased security concerns and currency fluctuations, particularly the sharp rise in the US dollar.”

It is worth mentioning that the supplier companies frontrunners top three have not changed in the last quarter of 2015 and contributed to sustainable and noticeable concentration of these three supplier companies to the commercial sector to keep the top of the world rankings, where united these companies to meet about 70% of the volume of applications to the computer business devices in the region during this quarter.

HP maintained the company at the forefront in terms of market share despite their vulnerability to a decline of 27.4% on an annual basis, while the company incurred a Lenovo, which came in second place, down 29.9% on shipments. On the other hand, the Dell company survived a slight decrease of 8.7% on an annual basis, due to what the company has experienced supplier of relatively slow significantly over the quarter in the same period of last year.

Asus and occupied the company ranked third ahead of Acer Inc. as a result of relatively low slowest for the whole market by 23.2% on an annual basis, while Acer Inc. has seen a faster decline among the best companies supplied 42.9% on an annual basis.

As in previous periods, the computers in the office local assembly continue to slow due to the growing selection of a broad spectrum of users switching to PCs refurbished or promotions or to lengthen the update cycle, so severe to theirs towards the use of mobile phones, computers tablet.

Hrakla commented on the matter saying, “IDC expects the market to see a decline in the recovery of demand for personal computer hardware under the prevailing low morale, and will face 2016 a further decline compared to 2015, where growth is expected to be achieved in the second half of the year. It should be noted that he expects to see the market rebound slightly stronger in 2017, which will be followed by a continuation of the decline in the growth rate over the long term. In light of the growing popularity of smartphones and tablet computers that would impede the demand for computers, waiting to plan supplier companies and sales channels across the region with extreme caution to avoid high inventory levels have. ”

According to the Lord’s expectations earlier, IDC,, there will still be a gradual transition in the volume of consumer demands on the commercial sector, where he will become an increasing proportion of home users from using the computer personal computers to tablet computers and smartphones, while end users trade will retain their loyalty to the personal computer. As a result, it is expected that the trade volume of demand beyond the personal computer devices by 2017 in the region by the home user.


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