IDC: clear indications that the Internet of things shape the future of the retail sector in the major markets in the region




What time still early on the Internet of Things, both here and in the Middle East and Africa region or the world, but firm IDC says, that there are clear indications that the Internet of Things will become very soon Alriasa.oantbak path that situation literally on the retail sector, where we see Digital paintings scattered in shopping malls and airports Middle East and Africa region, which is the most obvious element in this market who are ready to go.

In a study IDC conducted on the four main “Saudi Arabia, South Africa, Turkey and the United Arab Emirates markets” will increase spending on the Internet of things between retail companies an average of 19 percent annually for the foreseeable future, representing an expenditure of $ 1.6 billion, roughly during the period from 2014 to 2018. In spite of this growth is slower than the growth of the Internet of things in other sectors in the region, but it is consistent with global trends, where rising spending on Internet of things an annual average of almost 17 percent.

The study indicated that in spite of the clarity of signs, however, that the vast majority of things Internet projects will be linked to promotional campaigns in-store personal and promotions, as well as unplanned investments to it by the supply chains and systems inventory in-store, and transport systems or delivery. This arises from-hoc basis for basic infrastructure and operations is perfect, as retailers seek to find channels for sale over the Internet and through mobile devices and launching initiatives to relationships with customers, and all of those steps is moving in the direction of creating a multi-channel shopping.

In the three Middle East markets surveyed, namely Saudi Arabia, Turkey and the United Arab Emirates, Internet things are going along with the high-end retail industry. In spite of that digital paintings are employed fairly in terms of location, and that the information technology makes its way in general about the smaller shops, “even in the form of a computer formality or a mobile phone”, but most Internet Solutions things be installed in larger, medium and high-end shopping areas, especially in the Gulf Cooperation Council (GCC). In fact, the Internet of Things products that help without doubt in the broadcast “a sense of luxury,” an important element in the region’s high-end offerings.

The study confirmed that global brands will be the driving force in these four markets. Despite the proliferation of high-end brands in shopping malls and airports in the region, but the markets it is still not covered as it should, and the vast majority of retail sales are still in small independent stores “this percentage rises to 90 percent in sub-Saharan Africa.” But in the case of a supply chain regional and global, competition is strong, especially in the larger cities. It is certain that everything that can lead to improving the customer experience, such as the Internet of Things, will be essential to earn customer loyalty in the long run.

It should be noted that in spite of the things that Internet consumption in the retail sector in the region and in the world alike, except that this term is not used on a large scale in this sector in the region. The modern retail companies in the Middle East and Africa, the adoption of the latest technology, and this is done in the context of their aspiration to direct the operations and reduce the cost and improve the experience that they bring to the customer. The system can be applied to points of sale with built-in customer relationship management system, which is linked to the Internet and access points for mobile devices, so that depends on cloud computing techniques, or can be put on servers. And see the retail companies that operate this system that the task is performed by priority.


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