IDC: iPhone sales in Russia in 2015 will be reduced because of the crisis




In 2015, is not expected to increase in smartphone sales in Russia, and the volume of iPhone sales decline, according to Rbc to a report by analysts IDC. This happens due to lower purchasing power.


Sales in Russia increased in 2014 by 46% compared with the previous year – up to 27 million units. These volumes will continue into 2015, told Bloomberg Moscow IDC analyst Simon Baker, responding to questions raised by the Agency by e-mail.

“We expect that volumes will fall from Apple after the boom, – he said. – Cheaper phones on Android will no doubt be sold this year is better, as consumers cut spending. ”

According to the IDC Worldwide Mobile Phone Tracker, Apple in 2014 doubled the supply of iPhone in Russia – to 3.25 million units, and revenue of $ 2.14 billion ($ 1.08 in 2013). By volume remained the market leader Samsung, supply Russia 6050000 smartphones (2013 8330000), but the company lost to Apple first place in terms of revenue, which amounted to $ 1.46 billion ($ 2.39 billion a year earlier).

According to the IDC, in the fourth quarter against the background of devaluation of the ruble and the desire of consumers to invest in durable goods iPhone sales reached $ 827 million, which allowed Apple to take in this period 46% of the Russian market of smartphones, compared with 18% for Samsung.

Over the last three months of 2014 Apple has increased the price of its smartphones as much as 70% while Samsung avoid a sharp price increase. “The prices on the iPhone went on a comfortable level,” – said in January the president “Euroset” Alexander Malis. According to him, “difficult for consumers to understand how the phone can cost more than a used car.”

In 2014, its share in the Russian market of smartphones, according to IDC, also increased Lenovo, LG Electronics and Sony. Lenovo ranked third in terms of sales to 2.22 million units, while revenue third place with Sony $ 425 million. The researchers have not given the forecast on the distribution of power in the market in 2015.

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