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Identity crisis in the smartwatch market – Jewellery, fitness tracker, wrist smartphone?
Berlin, September 4, 2013. At the doors of the Tempodrom are representatives of many, many media ready in the autumn sunshine. Why thousands of journalists have come to that place, the birth of a new product category: the smartwatch.
Of course, the smartwatch was anything but new in autumn 2013. You could argue that he has been around for decades and before Samsung on September 4, 2013 showed its first Gear watch, there were scale models of Sony and Pebble. But as the leader of the smartphone industry with much fanfare introduces a whole new product, is the proverbial bear loose, as was generally expected. Moreover, there played a rumor along in the background; Also Apple was then already said that it was working on a smartwatch and that rumor turned out quite correctly afterwards.
Now, more than three years and several generations of smart watches later, we take stock. What is a smartwatch actually become? Is it a piece of jewelry, a small computer on your wrist or an expensive fitness tracker? It is a device with a clear and limited function, such as an e-reader, or an all-rounder like a smartphone?
There are tried many concepts and there is a clear trend in the applications that manufacturers assign their smart watches. What has also been clear: the smartwatch is not the new smartphone and will never approach the tablet sales numbers. It is a niche product. We are taking stock of a market that is still evolving and still, even after three years, most of it looks like a solution looking for a problem.Viewing:-82
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