improper operation of low-cost tablet market, Acer to face second-quarter earnings loss




Acer announced at the 7th second quarter 2013 financial position, held immediately after the 8th law says and publish complete financial reports.

Currently ranked No. 4 in the second quarter of PC plant shipments due to the global downturn, in the earnings report presents a case of red.

Overall, Acer in the second quarter, operating income was 89.38 billion (less is NT), operating margin (IFRS) for the 7.478 billion in operating costs of 8.091 billion, which resulted in operating profit 613 000 000 terms of loss eventually combined loss of 3.43, or loss per share of 0.13 yuan.

螢幕快照 2013 08 08 下午7.10.23 665×321 低價平板以及市場不當經營,Acer 第二季財報面對虧損

Acer chairman JT Wang mentioned in the press release losses because investment in industrial design and DRAM prices and margin compression, completely wrong whether it is the company’s second quarter global shipments fell 35.3 percent, forcing the company to respond to the face of loss.

Fortunately, the first quarter due to a surplus of Acer, and let half of the season will not face the loss of degrees, although in the second half of Intel processors introduced the fourth generation of Core i series and the Bay Trail Tablet PC with a processor, but in the face No replacement in the hands of consumers desire a device under the premise, it is bound to rely on Intel x86 processors Acer and other manufacturers face another painful quarter.

In the second quarter, Acer has nearly 77% of product revenue is derived from the notebook and desktop computers, and tablet computers in about eight percent. If this data is compared with 2012, can be found in tablet grew 5%, while desktop and notebook computers, compared to 85%.

螢幕快照 2013 08 08 下午7.01.29 665×336 低價平板以及市場不當經營,Acer 第二季財報面對虧損

Although Intel x86 processors rely on the proportion fell by 8%, but Acer is, Intel x86 processors is also a major source of product revenue.

Revenue in the same period compared to the regional circumstances, Europe, the Middle East rose from 40% down to 37%, with the Greater China and the Asia-Pacific region the same sum, as the Pan-American part is increased by 2 percent to 26 percent.

螢幕快照 2013 08 08 下午7.01.15 665×344 低價平板以及市場不當經營,Acer 第二季財報面對虧損

On the other hand, Acer cheap tablet strategy seems quite high for the company’s growth, but on the second-quarter earnings of actual revenue side, it seems clear that a market does not bring any benefit to the company.

Another Taiwanese PC manufacturer ASUS will be held in France in the 9th and announced the company said third-quarter outlook, while the group in July consolidated revenues of 35.79 billion, compared with June 33,784,000,000 5.94% growth, but with the 2012 is compared to the same period fell 8.95 percent.

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