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In NVIDIA explained why Sony chose AMD for PS4




In NVIDIA explained why Sony chose AMD for PS4

One of the largest manufacturers of video cards, the company NVIDIA made ​​a statement as to why Sony decided to use AMD hardware in its upcoming release a game console PlayStation 4. It was simple – the parties have not come to a financial agreement.

NVIDIA for this contract was simply not viable. Because Sony uses the “iron» NVIDIA game console PlayStation 3, all thought and expected that the Japanese company decided to continue cooperation with giant graphic in question PlayStation 4. But it so happened that the new PS4 are going to use a hybrid processor chip (CPU plus graphics), manufactured by AMD – arch rival NVIDIA.

However, NVIDIA is not much to it offended. She and their concerns are currently lacking. But Tony Tamasi, senior managing director for content and technology, shared in an interview with the game portal that the agreement the company did not come from the fact that Sony offered NVIDIA does not meet their sum.

“The talks have already passed, and we came to the conclusion we do not want to do business with those guys who are willing to pay only as much as they want it. Having worked with the original Xbox and PS3, we realize how much it actually costs [develop console], and how much it will cost in the end result. ”

Sony, in turn, has confirmed that the PS4 will run on iron AMD. The same look to Microsoft and its new console Xbox 720.

Tamasi concluded that NVIDIA and without this there are many long-term projects, like the same Shield , and she can not afford to dwell on an exclusive contract from Sony or Microsoft.

“We develop a lot of different things. So, in the end, even if you have a bunch of engineers, production of chips for Sony and Microsoft will require the involvement of a very large number of people, and may be injured other directions. AMD has a lot of businesses. Let’s see how to focus on the development of chips for PS4 ultimately affect their development. ”

Sounds like an excuse to be honest. It turns out that NVIDIA in this case due to their ambitions and principles just lost one of the most promising markets and money. For AMD, taking into account the fact that the company had a large “shakes”, additional funds are unlikely to interfere.
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Tags: AMD , Microsoft , PlayStation 4 , Sony , Xbox 720 .

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