In reducing popularity iTunes App blame?




In reducing popularity iTunes App blame?


If the application from the App Store last year was the most successful in the history of the store, the market for online music, he turned out to be not so pleasant. Recently we wrote that in 2013, revenues from the sale of music on the Internet fell from 1.3 billion to 1.24 billion, and it is only in the United States. A little later, these data confirmed the publication Billboard, which reported a decline in sales of music in the iTunes Store by nearly six percent.

Initially accused in all services online music , which provide users with access to unlimited collection of songs for a monthly fee. In fact, the listener does not own this music, and takes her “rent.” Such applications are very popular in the U.S. and in Europe (Pandora, Spotify), and the Russian people began to show interest in them with the advent of iTunes Radio .

Nevertheless, the analyst Horace Dediu reputable company of Asymco has an opinion on this matter, the newspaper writes Fortune. According to him, to seek the cause of declining sales of music on the Internet is necessary in an unrelated field. Horace believes that in this case is clearly a correlation between online music and applications from the App Store.

What kind of connection? All the matter in a limited free time most iPhone and iPad. In other words, the more we run the application on a smartphone or tablet (especially games), the less time we have left for other pursuits – such as listening to music.

Fixed time budget is a significant limitation for buyers than set a spending plan. So seize the consumer free time sometimes more important than empty his wallet.

What is most surprising, applications, manage to act on two fronts. Take an ordinary game strategy: not only lures in their “network” of unsuspecting players, but subsequently pumping money from them using the built-shopping.

And if the comparison of applications with online music may seem far-fetched, then for other ways to spend your time, it really works. That the child chooses – watch TV or play your favorite game on the iPad? Climb on the Internet or “pump” your elf to level 50? We are with you and did not notice how quickly mobile applications have become a kind of a part of human life.


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