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In Russia, after the presentation of the iPhone 6 grew older iPhones
Before the presentation of iPhone 6 Apple smart phones were in use to buy was more profitable than after the presentation – the third, fourth and fifth generation, without exception, gained after September 9 in the range of 20-800 rubles. This is reported by ” Vedomosti “, citing a study of the secondary market of Russia’s largest classified ads portal Avito.
According to the forecast of the portal purchased on the “gray” market iPhone 6 three months devalued by a third. To provide information are averaged over the month in which the mass started to sell phones, and in each case (with the iPhone 4S, iPhone 5, iPhone 5S) price cut for three months – 30-31%, which is about 11 000. The exception was the iPhone 5s – it fell by 42%.
In the initial period of a significant amount of sales ad contains proposals with new iPhones. Their cost for the first year with the start of sales decreased by half. Greater all fell the iPhone 5 – 54%, iPhone 4s – 52%. Presented in 2013 and the iPhone 5c 5s were worth less than 50% and 46% respectively, the iPhone 4 (2010), the same 46%. The most significant reduction in costs occurs just in the first year.
Muscovites with residents near Moscow last month put up for sale 14 600 smartphone Apple – seven pieces per 10 000 officially resident population. For example, one of the richest in the rate of per capita income of the Yamal-Nenets Autonomous Okrug is far behind – two pieces per 10 000 inhabitants, and differs little from the poor regions. According to Rosstat, in 2013, the lowest per capita income was in Kalmykia (10 184 rubles a month), but here are three iPhone resold by 10 000 people.
According to statistics Avito, the owners began to actively sell their smartphones after the presentation of new products. The number of relevant ads on the site has increased dramatically by several thousand.
If we compare the average prices of iPhones two weeks prior to the presentation of iPhone 6 and the prices for two weeks after that, you can see the jumps due to this event – even though many consumers do not try to follow the new products, they help the media. It turned out that iPhones latest series from 10 to 22 September 2014 rose by 250-600 rubles: 5S – from 17 454 to 17 938 rubles (+ 3%), 5C – c 13 623 to 14 207 rubles (+ 4%), 5th – c 13 331 to 13 589 rubles (+ 2%).
A bit in price over this period even scored iPhone 4s: 44 rubles to 9,167 rubles (0.5%). All significant spike in the price on the iPhone 4, which sold for more than 4 years – more than 800 rubles, with 6840 to 7673 rubles (12%). Even modification 3GS phones rose by 20 rubles to 3,354 rubles.
A similar pattern was a year ago, after a presentation on September 10 models 5s and 5c. For example, the fifth iPhone then went up two weeks more than 700 rubles to 17,087 rubles (+ 5%), 4S – 150 rubles to 12,982 rubles (+ 1%).
Official sales of iPhone 6 and iPhone 6 Plus launched in Russia on Friday, September 26. iPhone 6 is from 31 990 to 41 990 rubles. Price of the iPhone 6 Plus starts from 36 990 and is 46 990 rubles.
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