In Russia, the start of “Black Friday”: shops promise honest discounts




A few hours later starts selling all-Russian ” Black Friday . ” Much talk about it, many of its conduct. But what to expect from this event ordinary consumers? Can we hope for fair prices, or everything will be as usual?


Maria Zaikina, the spokesperson of the “Messenger” said, that the situation of discount should be considered in several ways: in terms of the transparency of the actions and activities of various participants, as well as directly in terms of features electronics market.

“It is important to understand that in the electronics market – refers to the certified products – the level of margins on electronic gadgets does not allow discounts of up to 70-90 percent – said Maria Zaikina – If we talk about transparency, share, techniques such as increasing the value before the action more often use unscrupulous sellers who want to sell at any price, including its own reputation. ” She also notes that “The Messenger” unacceptable scheme, when a company raises prices, then to give imaginary discounts.

This opinion is shared and representative Julia M. Video Zotov and notes that most major retail chains have their own online stores, which broadcast the entire range of products with an indication of value. With such transparency buyer can always track the fluctuation of the price of a particular model.


“Every year the number of product categories involved in the sales and promotions is growing – says the representative Julia M. Video Zotov – is also growing and the discount on them. For example, in this year’s “Black Friday” (in M. Video “Black Friday” was held separately from nationwide in early November, and later held the second round) could save up to 10 000 when buying refrigerators, washing machines and other major appliances. And buying a PC, smartphone and TV could save up to 3,000 rubles. ”

Hambartsum Hamayakyan, marketing director of “Sotmarketa”, notes that there is no large-scale popular technique discounts and abroad, because the laws of economics have not changed: “The margin on gadgets is minimal, and often does, retailers and sell them to zero, earning on accessories.” He also reminds us that due to exchange rate differences in terms of dollar cheapest iPhone 6 appeared in Russia. “Our buyers is not very noticeable, but the foreigners yes” – sums up Hambartsum Hamayakyan, urging the Russian buyer is not too look to the West, otherwise there is a danger of losing something interesting here with us.

As part of its “Black Friday” “Sotmarket” will offer iPad Air 16GB with 40% discount and Samsung GALAXY Tab March 16 GB with 50% discount.


Faith in honest “Black Friday” inspires and Vladimir Kim, co-founder and CEO of Project He said that this year for a “Black Friday” joined by manufacturers of goods: “They advance online retailers offering special purchase prices and special consignment to be present with us at the sale.”

In addition, Mr Kim said that from this year provided a special agreement with shops, rules governing the formation of discounts on products. “The fact of signing such an agreement, commitment and positive spot check rebates particular store will allow us to celebrate the most honest participants in a public sign of quality, which will be visible to all visitors sale – said Vladimir Kim – Of course, it is not possible to give until 100 % guarantee, but it is a serious psychological limitations for most stores. ”


He added that each of the stores project together preparing and unique content is working on “Black Friday”: “Moreover, some stores will publish this content on your website only in closed sections that are impossible to get in no other way than through the our platform. ”

Vladimir Kim also addressed the issue of cooperation with the network Admitad, which operate all four of the portal devoted to “Black Friday” in Russia. He said that the project will give the network exclusive content. The representative Admitad, in turn, confirmed the words of Kim: “similar discounts on the day of the sale can not be found on the websites of other partners [Admitad] for one simple reason: the content is unique and only the project Vladimir Kim, and more to any other person.” However, as we mentioned earlier, other projects – and blackfriday.promokadabra – also open to visitors exclusive offers.

What do these exclusive offers? What exactly can we expect? Could this be the promised 90 per cent discount? This is what we learn only from the first minute “Black Friday” in Russia. Start of sales – 27 November at 19:00 .

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