In the Apple Store will be VIP-area for buyers of expensive versions of Apple Watch




Apple’s chief designer Jonathan Ive is responsible for the appearance of hardware and software products company, is currently redesigning the interior retail stores Apple Store. It is reported by MacRumors, citing informed sources.


According to reports, the new head of the department of retail and online sales of Apple Angela Ahrendts consult with Jonathan Iowa on the interior of brand shops. Top managers seek to develop a new concept of arrangement of outlets, which will be sold from April Apple Watch.

In anticipation of the smart watch Apple plans to change the design of Apple Store, as well as to establish special safes models Apple Watch in gold case. According to some reports, the company intends to place on the Square showcases more: visitors can try on different models of watches in combination with different types of bracelets and straps.

It is noted that the Apple Store, you may receive a separate section for expensive versions Watch. Although half of Apple stores are not traditionally covered by carpets, for the department with a gold watch will make an exception. In the words of the source, “it will be VIP-area for wealthy buyers.”

Due to the planned high prices Apple Watch Edition in Cupertino intend to introduce security measures similar to those adopted in jewelry stores. Copies hours will be displayed on the trading floor, but on the night of Apple employees will remove them in special safes. They also will be kept stocks devices intended for sale.


Apple Watch, the output of which the market is expected in April, will be available in three basic models – model Apple Watch Sport, which is different moisture and dust protection, the main modification Apple Watch the screen of sapphire glass and with a steel body, and Apple Watch Edition with gold casing, as well as sapphire glass.

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