In “The Messenger” 3 days booked more than 15 thousand iPhone 6 and iPhone 6 Plus




September 19 “The Messenger” has opened pre-orders on the iPhone 6 and iPhone 6 Plus. During the first hours of the application on Friday the number of pre-orders for new items decorated by more than 3 times more than in the iPhone 5s and 5c in the past year, the company said. The retailer no comment absolute data on pre-order, but according to informed sources, the pre-orders on the iPhone 6 and iPhone 6 Plus is the online store of the company for the first weekend exceeded 15,000 units.


According to the statistics of pre-orders made through “The Messenger”, the majority of consumers – 70% – chose to model iPhone 6. It was quite predictable, since this unit is designed for a mass audience, the company says. Model 6 Plus – a product that is primarily interested in looking to combine capabilities of smartphones and tablet in a single device.

The fact that about 30% of users chose it iPhone 6 Plus, says the great potential of the device in Russia, which is supported not only by the growing popularity of this type in the country, but also the fact that Apple first released in this market segment. Brand presence of Cupertino in this niche will help to further the dynamics of its development in Russia.

If we talk about the colors of pre-ordered devices in “The Messenger” for the first days are the most popular dark gray iPhone 6 and iPhone 6 Plus. Followed by the color “gold”. Last year, the “golden» iPhone 5s caused the greatest excitement, most likely because that is the color scheme was proposed to Apple in 2013 for the first time.

Only a little less than a third of pre-orders came from “basic” version of the iPhone 6 and iPhone 6 Plus 16GB. Leading memory capacity of 64 GB – it says that the flagship smartphones users appreciate the ability to use the full functionality of new devices, and the difference in the price of a few thousand is not a determining factor in the choice between versions. Demand for the “top” in terms of modifying the amount of memory – 128 GB – is also high.

Top regions in terms of orders is as follows: the leaders of Moscow and the Central region (40%) due to the size of the population. Followed by Ural – one of the most active regions of Russia in terms of consumption of flagship devices – with a share of about 11%. Ural overtaken by the number of pre-orders for St. Petersburg and the North-West. The fourth place is shared by the Volga and Southern Federal Districts with shares of 9-10% of the total number of orders. Among the cities in the number of orders traditional leaders are Moscow and Saint Petersburg. Also in the top 5 are Ekaterinburg, Krasnodar and Rostov-on-Don, noted in “The Messenger”.

The official start of sales of the iPhone 6 and iPhone 6 Plus in Russia will be held on the night of September 26, 2014.

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