In vulnerable: report digital trends in the Middle East in 2014




he two companies launched the “ACTV” and “Htoaar” Today the first report issued them digital trends in the Middle East, and included the report of 2014, the eight directions Head experienced the Middle East in the field of digital communications, and the title indicates “general vulnerability” to the main topic, which is the explain these trends.

As the report shows, what are the companies and brands and technologies that should be emulated or seen in 2015. It will be published Digital Trends report annually starting this year. Number of innovation has resulted in countless techniques and the occurrence of many new developments in the digital world to change the nature of many industries in the region connect with the target audience.

The report finds that it is time for the Middle East, companies realize how digital communications have evolved over the past few years, and how it affected the sectors and how you can benefit from them – and this is what offered by Digital Trends Report 2014.

Digital trends discussed in the report of the digital trends in the Middle East in 2014:

Politics find her voice:

Go back to the year 2011, when he began the actual impact of social networks in the Arab world. And began the Arab young generation mature politically, and I followed the region transition from the rule of the individual and the family to elected governments, where the social networking strong political influence, perhaps more than any other region.

Social networks in the school:

Who is responsible for educating the children good or negative things? Are they parents, or teachers, or charities, or others? Should add a social networking education curriculum networks? These are questions we expect to put more urgency in the year 2014 and beyond.

Cultural sensitivities:

Communication with the public in a different style from the West Middle East, how we express our opinions or communicate via social networks without breaking the law or soak in common courtesy? This chapter highlights the rules and protocols that must be observed on social networks, and what you should know as users or companies at this level.

Goodbye to hide the identity:

Saw the concept of privacy on the Internet completely deteriorated as a result of the revelations Edward Snowden, a former contractor with the US National Security Agency. We should point out in this chapter to the level of awareness of security enjoyed by your personal information on the Internet, and what they should or not right to share it. What Edward expose us to think carefully before they publish anything on the Internet.

Data until the last minute:

We can not ignore the passage of Dubai Expo 2020 event without discussion, and note how the owner of brands from this event to benefit corporate interests, and even more importantly, what the level of creativity that has been reached in that? Vnradja Here’s how it should be understood by the corporate branding and social data, and how to set up their campaigns on social networks accordingly.

Customers to consumers:

We will see the integration of customer service teams with communities and social networking management teams in the years 2014/2015. And customer service teams will lose its reputation as a collar facility, while managers will gain Mojtmat social networking communities the authority to act on behalf of not only the brand, but also for the whole company.

Retail towards digitization:

You can delete digital technology today intermediaries in retail between the producer and the consumer. We expect to see retailers are turning to the upstream and become productive content and goods, and to the estuary to own glassware that you put into your closet or living room. If they do not, Vsausbandoa difficult times.

But how much cost ?:

Coming year will see a major breakthrough in measuring the effectiveness of campaigns, especially in the development of standards for measuring activities that focus on the social networking style. This is partly due to the exchange of knowledge and best practices among professionals in the field of marketing and social networking.


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