Increase iPhone display has led to falling tablet market




World’s tablet market in late 2014 for the first time in its history, demonstrated negative dynamics in quantitative terms. Analysts attribute this to the increase in diagonal screen of the iPhone and the iPhone 6 6 Plus.


In IV quarter 2014 deliveries tablets to the world market totaled 76.1 million units, up 3.2% less compared to the same period in 2013, according to Cnews. This is the first reduction in market history, originating in 2010, according to preliminary results from IDC.

In the first three quarters of 2014 the market showed a positive trend. And in general over the past year it has grown by 4.4% to 229.6 million units. In 2013, the market volume amounted to 219.9 million tablets.

Negative trend in the last quarter of 2014, analysts associated with an increase in the diagonals of screens in the latest generation iPhone. For this reason, decreased sales iPad (reduction in the IV quarter was 17.8%). Plates Apple – one of the main drivers of the market, so the dynamics of the market is highly dependent on sales of “apple” tablets, says the IDC (on the iPad had 28.1% of all deliveries in the IV quarter).

Also in the IV quarter showed a negative trend Asustek (a decline of 24.9%) and Amazon (69.9%). Asustek as a result moved from third to fifth place, while the third ranked Lenovo, it has increased the supply by 9.1%.


Analysts did not change the outlook for 2015. They are convinced that this year the tablet market will grow. Positive role in their opinion, will play: the release of Windows 10, the growing popularity of models for professional purposes, increasing the diagonal screen. Specific values ​​of the projected growth in 2015, experts have not been reported.

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