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ING Belgium wants payment behavior of customers use more services
ING Belgium is considering the payment information of clients of the manager, to deploy to provide customers with more personalized services. The bank emphasizes that the plan bears little resemblance to the idea that could count last year in the Netherlands strong criticism.
ING ING wants the customer data of the manager, use for offering ‘good service’ at the ‘right time’. That said the Belgian CEO Rik Vandenberghe Friday at the presentation of the annual results of the Belgian branch of the company, writes news agency Belga.
For now ING Belgium appears to only consider going efforts payment behavior for the communication to customers. Vandenberghe wild Friday namely not disclose. He indicated that the customer data will be used for targeted delivery of more and better services. Thus, for example, customers can receive a notification when their bank card is used in a strange location, such as in the far abroad.
Vandenberghe not expect many customers disagree with the plan. “99 percent of customers will not mind if they benefit from it. But the customer can always opt-out”, he assured according to Belga.
The plan seems to have something of the trial last year in the Netherlands, ING wanted to make. In addition, customers would receive ads based on payment behavior. The idea was a storm of criticism, including by CBP and the market authority for banks. ING sees extent than known from an experiment in the Netherlands.
In Belgium, the plan in some respects differ from the Dutch idea. First ING shares in their own words the customer information with outside companies, such as insurers. The intention is that ING Belgium deployment information for internal use only. ING wants according to Belga only share information with sector companies, but it is not clear what the bank thus mean exactly.Viewing:-197
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