ING wants to show ads based on customer payment behavior




ING wants to give advertisers access to its customers. Companies like Albert Heijn, customers of the bank then offers do custom, based on the payment behavior of the customer. ING admits that the plan is privacy-sensitive, but stresses that customers must give permission. First

ING The bank expects a trial with thousands of customers this year to start, if successful, would be the ads can be rolled out to all 4.2 million customers, says director of the consumer division of ING, Hans Hagenaars, opposite the FD. The bank has a ‘big data’ team set the payment behavior should be analyzed. “ING does most of the payments in the Netherlands.” We know not only that people spend their money, but what they do, “said Hagen residents across the ING newspaper. emphasizes the need to give. customers consent

According to the CEO advertisers are eager to join. ING could tell if a customer compared to its residents pay more for energy or telephone, and an energy supplier that customers could make an offer. Tailor example A garden center would also knowledge about the payment behavior could use a customer at precisely the right time to make an offer. The plans are comparable to the revenue of Google, for example, in Gmail displays ads based on a person’s e-mail conversations.

Probably, ING companies charge for access to its customer data, but that is not certain. “If the additional fees will yield we will not fail. But if it is necessary for acceptance in society may also be that we are going to make a penny. Such consideration we have to make,” said the CEO in front of the FD.

Hagenaars admits that the plan is privacy-sensitive. He also promises that the bank “is within the limits of what society accepts,” even though there is technically possible. It is not yet known what the Data Protection plans will.


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