Innovation as a sentence, or what is the secret of Apple’s success




On Tuesday, Apple introduced two iPhone 6, own payment system Pay and showed wristwatch computer Watch, which will start selling next year. Judging by the numerous responses in social networks, there are those who did not like this idea. The main criticisms of Apple are reduced to the fact that the company allegedly did not show anything innovative, phones with large screens (fablety), contactless chips for micropayments, and smart watches competitors produce the first year. “Telephone” payment system is also not new: there are, for example, Google Wallet.


However, the new iPhone, like the previous ones, will be on sale, most likely will fly like hotcakes. Watch A watch next year will probably be proud to wear half of Russians argue Vedomosti . Why? And because this time, as in previous times, Apple did not invent anything new. In 2007 when the first iPhone, whose name has become synonymous with “smartphone”, was born, phones with touch screens and operating systems, similar to those that are on the computers on the market was enough. Despite all the attempts of inventors, calls from these devices was uncomfortable, and their functionality as computers do not relish the mass market. Looking at the cones stuffed with competitors, Apple just freed users from uncomfortable, always getting lost stylus and invited them to a convenient interface that allows you to easily access the same with the iPhone as a phone, and a hand-held computer.


Apple is credited with inventing the tablet (generally true). But even before iPad were attempts to bring to the mass market laptops transformers – so that the separation of the display of the laptop keyboard and replace it with virtual was a logical step by Apple. She brought another idea to perfection and, of course, was able to translate it so that questions of who invented the tablet does not arise.


A similar thing happened with the iPod and iTunes – these and other Apple products to the time the corporation began to introduce them into the electronic pop culture, no longer belonged to the armchair development. The same thing is happening now with the computer’s clock – a lot of them, but comfortable and functional could not call them. Perhaps that’s why Apple is not in a hurry to bring to market a new device. Corporation waited for someone else’s failures reached a critical mass, before releasing their own product. Let it not fundamentally new, but it will run like clockwork (literally and figuratively) and will not bring disappointment. A lump, as usual, will go to the pioneers and imitators.

In: Technology & Gadgets Asked By: [18412 Red Star Level]

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