Instagram abandons chronology and implements ‘optimized’ feeds




Instagram is switched to the March announced feeds in which users ‘important’ photos and videos look first. The company builds by setting the switch users miss on average 70 percent of their feeds.

Instagram announced already that it passed on the steps ‘optimized’ feeds on March 15, but still gave no specific date. Now the company has the actual start of the new feeds in the form of a blog post that gets the same name as the previous announcement, “see the first moments you care about.” The order of posts is based on the probability that a user is interested in the content, the relationship of the user to the person who places the contents and the time at which the content is posted. All that is determined by an algorithm.

Instagram logo new Although the introduction of the new feed was going to be phased, is already geïintroduceerd the non-chronological timeline in the Netherlands. There is no option to go back to the old feeds. User can still get to see all the posts from a feed, as opposed to how it is at the service of parent company Facebook. There, since the introduction of the non-chronological timeline shown a selection of posts and not all. Instagram counted in September 2015 400 million active users. Twitter also plays with the idea of a suitable timeline by relevance.


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