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Instagram started to run video
Populryany service for processing photos and short videos Instagram users began to show video ads on the newswire. About it writes AdWeek.
Plans to start selling advertising Instagram announced last fall. From the end of October 2013, some people began to show the tape promotional photos from the account to which they are not signed. But a half years ago Instagram launched the publication of short videos, and the question of monetization function was only a matter of time.
Video advertising, most likely, Instagram sells expensive brands – format 15-second spot with Autoplay can hardly longer hold the user’s attention than a static photograph.
At the same time, Instagram promises deliberate selection of advertising, so as not to disturb the existing subculture service. First advertisers on the service became Disney, Activision, Lancome, Banana Republic and CW. In particular, advertising Disney studio dedicated to going out to hire the cartoon “City of Heroes”. Lancome has launched a new advertising mascara and perfume, and Activision – the game Call of Duty Advanced Warfare.
According to Jonathan Anastas, who heads one of the advertising departments of Activision, the company expects that its advertising Instagram reviewed by at least 2 million people. “Gamers, and especially – the players in Call of Duty, just swallow the content very fast,” – said Anastasia.
The video shows the process of Banana Republic sketches made during the creation of the Christmas collection. TV channel CW, for its part, advertised his series about a superhero flash.
Instagram was launched in 2010. Total mobile application service used by more than 200 million people worldwide. C 2012, the company owned by the social networking site Facebook.
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