Internal and external intensified, Panasonic consider withdrawing from Japanese smartphone market




Panasonic really want to exit the smart phone market? Now came the crucial moment.

Nihon Keizai Shimbun , today disclosed the Panasonic from Japan is assessing the possibility of withdrawal of the smart phone market, and the other came intends to sell mobile phone base stations cause even have to shut down in March of this year there is only production plant in Malaysia.

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Although it is out of the Japanese smartphone market, but Panasonic will still consider to corporate customers in Japan based, and durable smartphone flagship product, as traditional folding mobile phone, it will remain at Beijing factory production and the continued sold in the Japanese market movements.

Once in the feature phone market to grab dazzling achievements Panasonic, although timely into the smartphone battlefield, but because there including telecommunications providers, including NTT priority to the Samsung and Sony models do hit, Apple and other overseas manufacturers out there arrives , delay grab the right to serve Panasonic are caught working plight; according to the latest one filing shows from April to June, there was an up to 5.4 billion yen deficit in earnings.

If Panasonic will withdraw from the Japanese market to determine that this winter in Japan smartphone commercial warfare, will be the only Sony, Fujitsu, Sharp three plants utmost situation.

In this regard, Panasonic has denied market rumors earlier, only the position is currently being developed for the B2B market strategy strengthened.


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