Intrusion dynamic information the next chapter, Facebook intends to launch 15 seconds video ad




Facebook reportedly will launch a dynamic message displayed in 15 seconds video ad.

According to “Bloomberg” (Bloomberg) reports, Facebook hopes to break the long dominated by the television advertising model, will launch one day up to receive $ 2.5 million (approximately NT $ 7,489 million) of video ads. According to anonymous sources said, Facebook will launch later this year this 15 seconds video ad programs.

Facebook advertising through this program lets advertisers upload 15 seconds of advertising, and displayed in the user’s dynamic message. 15 seconds is the shortest length of television commercials, but also Instagram and Facebook’s own video services the same length, so that users can see the familiar format of advertising.

And Facebook will be the number of days of units sold, but only specifies the viewer’s age and sex, and not like the current text ads, specify the location of the viewer and interest to try to simulate the practice of television advertising to attract traditional television advertisers. And Facebook users only up to a day in the dynamic message, see the three ads.

The source also pointed out, Facebook video ad will be based on customer selected audience how, one day received $ 1 million (about NT $ 2,995 36,000 yuan) to $ 2.5 million (approximately NT $ 7,489 million) fee.

Facebook currently has 1.1 billion 50 million users, according to statistics of the previous quarter, 61% of users every day use Facebook. Even in the U.S. television prime time on Facebook are still tens of millions, or even one hundred million U.S. users, which will help Facebook grabbed traditionally dominated by the television advertisement evening prime-time advertising.

This project will make Facebook ads can follow the footsteps of the opponent, grabbed traditionally spent on TV advertising budget.

Google began funding in recent years on the YouTube site of the original content, and advertising through a variety of videos and other ways to make advertising revenue substantially. And AOL from a year ago, also launched a similar CNN news channel HuffPost Live video streaming service, one week run for 5 days.


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