IPad sales for the year for the first time will be reduced




Apple at the end of 2014 the first annual sales decline fix iPad, while some competitors will be able to end the year in positive territory. This is stated in the report analyst firm ABI Research.


According to the study, in 2014, Apple has sold about 68 million iPad. For comparison, sales in 2013 amounted to 74.2 million units. Thus, the analysts forecast a decline of 8%.

In ABI Research also predict a decrease in the supply iPad in the IV quarter relative to a year earlier – the first time since the American company to market in 2010. To prevent this, Apple had sold more than 32 million units during the period from October to December.

Official figures for 2014 will be announced in late January, when Apple announced financial results for the December quarter. However, all of the previous three quarters of the outgoing year sales of the iPad, the company actually declined – Apple sold in the first 9 months of about 42 million iPad, and the same period of the 2013th – about 48.2 million.

“Historically, about 35% of annual sales of iPad, Apple had in the last quarter of the calendar year. If only Apple had not sold more than 32 million iPad for the December quarter, sales at the end of the calendar year decrease for the first time since the iPad hit the market, “- says an analyst at ABI Jeff Orr.

IPad first model was launched in 2010. The share of tablets in the most recent quarter accounted for 12% of revenue.

In addition to Apple, experts predict a reduction in the release of tablet computers in Amazon, Barnes & Noble and Google. Other major brands, including Acer, ASUS, Dell, HP, Lenovo, LG, Microsoft and Samsung, according to the forecast, will record the rise. So, Samsung will be able to ship 43 million units in a series of Galaxy Tab, which is 5 million units more than in 2013.

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