IPad sales in Russia in January fell by 40%




Tablet sales in Russia in January 2015 compared to the same period last year fell for the first time in the history of the market – 29% in terms of money – up to 4.7 billion rubles. On it informs ” Interfax “referring to the representative of MTS Dmitry Solodovnikova. In the piece, selling tablets fell by 17% to 520,000 units. Until now, the sale of tablets in Russian only grew: in December 2014, according to MTS, has sold 13% more tablets than the year before.


Sales of Apple and Samsung tablets in pieces in January tumbled 40% in annual terms. Overall turnover devices high price category (15-20 thousand rubles) fell by 3.5 times. Sales growth in absolute terms, showed only tablets B-brands (in the price range of 2 to 5 thousand rubles).

“On the degradation of the market affected by what period of renovation tablets is far less than that of smartphones, and their functions are very similar. Subscribers choose a more versatile device, “- said Solodovnikov.

On January sales affected excessive demand for electronics in December 2014, includes an employee of one of the manufacturers of tablets. What is usually bought in January, it was purchased by a month earlier. As a result, by January, the market remained cheap carrier plates, notes senior analyst Mobile Research Group Eldar Murtazin, and expensive devices major international brands (A-brands) are less affected by the total number of units sold.

In January, sales of smart phones increased in units of 9%, said the representative of MTS, especially noting the growth in the segment Phablet (devices with screen sizes of more than 5 inches).


MTS previously reported that at the end of 2014 the total sales of smartphones in units increased by 40%, to 27.56 million. In monetary terms, sales rose 30% to 245 billion rubles.

According to “The Messenger”, sales of tablets in 2014 increased by 33% in comparison with 2013 year, to more than 9 million units. In monetary terms, sales remained at the level of 2013, amounted to about 81 billion rubles.

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