iPad – the leader of the tablet market. Or is it not?




iPad – the leader of the tablet market. Or is it not?



With the advent of this segment, as the tablet market, technology corporations have launched regular continuous race for first place in the world. And although Tim Cook keeps repeating that Apple is not chasing market share iPhone and iPad, at many conferences CEO operates precisely with percentages , demonstrating an advantage over the rest of his corporation.

A few days ago he had another reason for pride. According to the research analysts of the company DigiTimes Research, in 2013, Apple shipped 70.1 million iPad, winning 50% of the world market. Samsung located on the second line with the 33.9 million tablets set.

How is this possible? It is known that during the last year, Apple is rapidly losing its position in the tablet market, and the share of iPad decreased each quarter. For example, in the third quarter 2013 iPad owned 29.6% of the market, whereas in the same period in 2012, its share was above 40% (data from IDC). At the same time Samsung was able to win 20% of the “pie” versus 12% a year earlier.

It looks like the Christmas period turned out to be really successful for Apple, since the results of the year it could ship as many as half of all the tablets whole. For comparison – in the past year, the Corporation has delivered 71 million and 150 million for iPad iPhone.

The South Korean company is the largest supplier of Android-plates. Second position deservedly won Lenovo, and closed the top three Google. Last two corporations together hold approximately eight percent of the market.

It is reported that this year, Samsung uses its ace in the hole and introduce a 7-inch budget tablet Galaxy Tab 3 Lite costs 129 dollars. Apple can not compete in this price segment, although not the fact that this gadget will be in demand among buyers.

Of course, data plates shipped until only approximate – accurate information we will report to Apple at a conference on email results for the fourth quarter of last year, which will be held on January 27 .


In: Technology & Gadgets Asked By: [15554 Red Star Level]

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