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iPhone 6 Plus has won more than 40% of the market “planshetofonov” in the US
Apple’s share of the major European markets rose on iPhone launch iPhone 6 and 6 Plus. In this case, a 5.5-inch smartphone – the first “planshetofon” company – took a share of more than 40% market share in the US Phablet.
Due to the high demand for the iPhone 6 Plus, Apple quickly vybilas leaders in this category. When this model is on sale for only one month. Category “planshetofonov” includes smartphones diagonal 5.5 inches or higher. According to statistics from Kantar Worldpanel, the share of this category in the United States accounted for 10% of all smartphones. For comparison, last year the figure was only 2% of the total number of “umnofonov.”
According to analysts, iPhone 6 was the most selling smartphone Apple: it accounts for 33% of sales of all iOS-devices. Second place went to iPhone 5s with an index of 26%, and the third place for the iPhone 5c – 18%. As for the iPhone 6 Plus, it Phablet sales were at 10% of all iOS-devices sold last quarter.
In Kantar found that Apple’s share of the major European markets rose on iPhone launch iPhone 6 and 6 Plus. In particular, the markets of the major Western European countries (UK, Germany, Spain, Italy and France) iOS share reached 20.7% in the three-month period from 1 August to 31 October 2014. This is 5.7% higher than the figure for the same three-month period of 2013.
Researchers attribute the success of Apple with the iPhone and iPhone 6 6 Plus, sales of which began on September 19. During the same period, the share of Android-smartphone was 69.4%, which is 2.5% lower than a year earlier. Also in these countries fell share Windows – 1.2% points to 8.7%.
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