iPhone «broke» competitors in the last quarter




n the last quarter of every second smartphone sold in the US market, was the smartphone from Apple, CNN Money transfers to a report by Consumer Intelligence Research Partners (CIRP).


According to the study, about 50% of smartphones activated by the Americans in the fourth quarter of 2014, fell on the iPhone. The closest competitor Samsung boasts a share of 26%. LG are under the control of 11% of the US smartphone market, while Motorola and HTC took fourth and fifth place with a score of 4% and 2%, respectively.

According to Josh Lovitza, co-founder of analytical agency, the first place Apple provided its new iPhone models and iPhone 6 6 Plus, released shortly before the start of the fourth quarter. In the third calendar quarter “apple” gadget in the asset had 22% of activations, the expert reminded.

“Sure September launch iPhone 6 and iPhone 6 Plus ensure dominance in the mobile smartphone market in the fourth quarter – said Josh Lovits. – Apple is almost twice surpassed sales of Samsung and was five times more successful than LG. No other brand in the US did not exceed 5%. ”


According Lovitza, Apple’s smartphone buyers were the most loyal users. “86% of those who bought the iPhone, made the upgrade from the previous model. Indicator loyalty Samsung and LG are much lower, 25% of smartphone users and 18% of Samsung LG users during this period went on iPhone », – said the analyst.


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