iPhone plays Russian market smartphones based on Windows Phone




If you look at the overall picture of the market, then you definitely seem that devices operating on the basis of the operating system Windows Phone, never even close to get to those indicators which can boast sales of the iPhone from Apple. But everything changes when it comes to these specific markets, such as Russia, where according to the latest analytical reports of IDC, Windows Phone ahead of the market “iPhones”, strengthening its position from 5.1 percent last year to 8.2 per cent this and where Apple’s share fell contrary from 9 to 8.3 percent.

According to the analytical agency is a fundamental change began in late 2012, at a time when the largest Russian operator MTS has refused to sell the iPhone through its own channels.

«Apple wants operators to pay them a lot of money for the sponsorship and promotion of the iPhone in Russia”, – shared the head of “Mobile TeleSystems” Andrei Dubovskov in an interview with news agency Bloomberg.

“For us, it seemed impractical. We stopped selling the iPhone, as sooner or later they would have led to a negative margin. ”

“When a manufacturer of mobile devices is ready for cooperation and offers special conditions for its customers, its share is growing at the expense of our sales. An example is the growing share of Winodws Phone and Android-devices. Through our supply chain it is even higher than the overall growth rate for the entire Russian market. Due to our channel share of Windows Phone has increased almost twice, against the backdrop of the Russian market “, – concluded Dubovskov, although did not go into specific numbers.

According to analyst Simon Baker of the Moscow office of IDC adds fuel to the fire is also Nokia , whose performance in the global market is clearly decreased over the past year. However, for the Russian market in particular, that Russian consumers still have confidence in the Finnish giant, whose numbers in this country are always in great demand and popularity.

As for Windows Phone, then for the first quarter of 2013 Russia had sold about 315 million smartphones based on this operating system. Global indicators of Windows Phone for the first quarter of 2013 amounted to almost 3.3 percent of the total market. Of course, this is nothing compared to 17.3 per cent owned by iPhone, but in some markets WP still ahead, “apple” company.
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