Iron Man with metal body design, mass HTC has invited a small $ 12 million endorsement Robert Downey




Iron Man with metal body design, mass HTC has invited a small $ 12 million endorsement Robert Downey
HTC News smartphones

If people tell you to buy a steel metal shell phone, would you buy it?

According to Bloomberg News, HTC preparing sent for Iron Man Robert Downey endorsement small scale marketing activities, signing bonuses of up to $ 12 million transfer (approximately NT $ 300 million 6,204 million). The endorsements will span global television, print media and billboards, little Robert Downey will be able to maintain a certain degree of creative control.

New HTC One will sell and reputation are good, but with continued high early termination of the case, to keep up with Samsung marketing war seems a long way to go. HTC revealed last month New HTC One’s global sales sale starting from March, has reached 500 million units, while Samsung GALAXY S4 month after the sale shipped over 10 million units worldwide.

New HTC One

Chief Marketing Yongsheng meet with the media in March, said the current HTC sound is not big enough, while exposing to abandon long-standing “Quietly Brilliant” ad, will shift to “bold”, “real” and “fun” marketing theme.

HTC spokesman for Bloomberg said that at present there is no marketing HTC may announce the decision, but the New HTC One either in the media or consumers are overwhelming positive response, and any interested person will appreciate its metallic appearance.

Rumors in the small Robert Downey endorsement is not the first time HTC hired celebrity endorsements, launched in New HTC One, HTC will employ U.S. drama in Love (Dawson’s Creek) protagonist James Van Der Beek starred in a spoof video. However, a small star Robert Downey charm than James Van Der Beek strong in many, he not only has the final decision on the right marketing activities, and Wei Man (Marvel) also announced today that little Robert Downey will continue in the “Avengers Alliance 2 “(The Avengers 2) and” The Avengers 3 “(The Avengers 3) starring Iron Man, The Avengers movie and the next one will be held May 1, 2015 release.


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