Jonathan Ive, Apple Watch would create much more complicated than the iPhone




Senior Vice President of Industrial Design Apple Johnny Ive said that the project of “smart” clock is the most difficult of his career. Create Apple Watch proved much harder than iPhone, said a top manager.


“Despite the fact that Apple Watch perform many different tasks, there are cultural and historical goals and expectations – said Ive. – It was a very difficult and important project. When talking about something that should be worn before the person gets a huge selection. ” Only people in prison are the same, Ive said.

Work on Apple Watch began three years ago. During this time, conducted a large number of studies in many different directions, said Ive. Study the history of development hours were attracted experts who conducted hundreds of experiments and prepared a set of prototypes. A lot of time was spent on the selection of suitable materials.

Create clock, according to chief designer Apple, not what to release the phone. This is a completely different device. Ive convinced that Apple Watch will open a new category of truly ‘smart’ hours.


Statements were made by Jonathan Ive at the Museum of Modern Art in San Francisco at the award ceremony Lifetime Achievement for his achievements in the field of industrial design. Quince is called “the most innovative and influential figure in the field of industrial design of our generation.”

During the interview, a top manager said he did not know anything about the financial performance of Apple. “I honestly do not know the numbers. But I know that they are high, “- he said. The designer believes that the most important thing for the company – production of quality products, and profit – it is a consequence.

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