Jonathan Ive of Apple Watch: so many models have no one smart watches on the market




Apple’s chief designer Jonathan Ive this week held a lecture at the London Design Museum, which described the work on the clock Apple Watch and discussed the problems of modern design education. Text version of the interview published in this issue Dezeen.


Ive said that when creating the first wearable computer Apple starting point was the possibility of maximum personalization. Since this is the most personal of all the company’s products, the clock must be unique, so the user can choose a model “for themselves.” “One of the biggest challenges we face is the fact that all people prefer to go in a different – said Ive. – So we have not created a separate product, but a whole system. ” Ive called clock “flexible” and this, in his opinion, a key advantage over its competitors Apple Watch.

Apple has developed three different collection of watches – Apple Watch, Apple Watch Sport and Apple Watch Edition in two sizes – 38 mm and 42 mm. The body is made of special alloys based on stainless steel – polished or color “black space”, anodized aluminum or silver color “gray space”, as well as 18-carat rose or yellow gold.

In addition, Apple has created a collection of straps, including Sport Band of high quality elastomer, Milanese Loop based on a flexible grid of magnetic stainless steel and Leather Loop soft stitched leather. Total company offered 34 different versions of Apple Watch . “Simply change the strap and style fundamentally changed”, – said Ive.

In the hall where the meeting was held, 90% of the guests were young designers. They listened with interest to the acclaimed master. However, viewers in the audience were doomed to remain bystanders, as are professional enough to do so. Apple’s chief designer said that the company’s products is developing an established team – the project team has 18 people. Not one of them for 15 years has not expressed a desire to leave the walls of Cupertino.

Ive said that in today’s design education has come a serious crisis. Most experts in the field to study engineering design without creating real products.

“A large number of designers with whom we conduct interviews, do not know how to create things because Seen practical laboratories is very expensive,” – says Ive. – It’s sad that you can spend four years of his life studying the design of three-dimensional objects and do not create for this time not a single object. ”

Ive called on designers to improve in the details, even if this one does not appreciate: “99% of users have never seen and do not see what is inside the iPhone. Nevertheless, we spent a lot of time. We believe that this is correct, it is an important motivation for us. ”

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