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Jonathan Ive on Steve Jobs: “We perceive the world the same way”
Apple’s chief designer Jonathan Ive gave an interview to the magazine Vogue, in which he spoke about his relationship with the late Steve Jobs. According Quince, with Jobs they looked at the world with his eyes.
Jonathan Ive got a job at Apple in 1992. Five years later, he was ready to leave the company, struggling to cope with difficulties. However, at this time the leadership of Steve Jobs returned to the company. They found common ground in the first meeting.
“It was during a meeting where we showed him what to work on. We hit it off instantly. When you perceive the world is not like the others, you can feel like a lonely outcast. It seems to me that we perceive the world the same way “, – quotes the designer Siliconrus .
By that time, Quince has been a good experience and good organizational skills. He was both a strong, persistent and flexible. Especially important for Jobs proved that the quality of the designer loved to do-it-yourselfers. “I am in my life a lot of things created is physically own,” – says Ive.
Over many years of working together Ive and Jobs have become very good friends. They went to the meeting, had lunch together, spent the evening in the studio, doing future projects.
Known history, as Jobs after surgery in 2009 flew home with his wife on his plane. In the San Jose airport they were met by Ive and Tim Cook. Ive Jobs drove home from the airport and the road has admitted that he is concerned about the opinion of newspaper reporters: “I was very hurt.” His care and the health of others, and the company’s future. Ive said that it is very harmful opinion – though Jobs was at Apple motor of innovation. “This makes the company vulnerable,” – he said.
Vogue journalists believe that the most important secret weapon Apple – it’s just a simple guy from London with a love of carpentry work and confidence that the designer must always remain in the background, just so he will be the most effective.
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