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Kids love the iPad more than Disney, McDonald’s and YouTube
Tablet PC Apple has overtaken in popularity among American children aged 6-12 years, brands such as McDonald’s and Disney, becoming the number one children’s brand in the United States. This was reported on Tuesday CNET.
This is the conclusion of the American staff at research firm Smarty Pants after the next poll.
“Exit the iPad in the first place in the preferences of children – is the culmination of tablet penetration into everyday life – said Wynne Tyree, president of Smarty Pants. – Children are increasingly using the iPad for gaming, watching TV shows, movies, reading books, chatting with friends and family. ”
The researchers note that the study in 2014 iPad beat in the race for the children’s attention to such iconic brands like M & Ms ,, Toys’R’Us, Nickelodeon, Skittles and Disney. Previously popular brand McDonald’s ranked only 15th place.
“In just five years, iPad up in the ranking with 109 stitches to the first. First, the gadget has won the hearts of teenagers, and then became an integral part of the lives of young children in the United States, “- said Wynne Tyree.
Within three months of 6661 Smarty Pants interviewed the child in the United States. In the study, were ranked 256 brands, each of which is assigned an index of children’s loyalty.
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