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KitKat & Android: Google advertising deal confirmed thanks spontaneous idea with the money played no role
btqiadecuaaj3wn 600×400 Android & KitKat: Google bestätigt Werbedeal dank spontaner Idee bei dem Geld keine Rolle spielte
Not only the announcement of Android 4.4 last night was very surprising, but also the name KitKat. For the first time, Google uses a brand name, not just the simple name of a popular desserts. Immediately was pretty clear to me that just behind a thick promotional deal is stuck, for whom the two companies (Google and Nestlé) whatsoever. But that does not seem to be so, at least if one may believe the testimony of John bearing Ling, who is responsible for the global Android partnerships at Google.
Opposite the BBC he has stated that this advertising is actually no deal, as both companies will benefit from advertising alone sufficient. It is none of these typical deals where one gets money for its advertising space. On the contrary, when the idea came up in 2012, when Google wanted to quickly try this funny and unexpected ideas put into practice.
One of the snacks did we keep in our kitchen for late-night coding are KitKats. And someone said, ‘Hey, why do not we call the release KitKat?’ We did not even know which controlled the company name, and we thought that [the choice] would be difficult. But then we thought well why not, and We decided to reach out to the Nestle folks.
Somehow these statements sound a comprehensible, even logical, but I really believe it either. Certainly one must have done persuasion, in any manner whatsoever, so it actually comes to this very unusual collaboration. Now seems almost to point out that Google had to invest more in the name of Nestlé, than the other way.
41PeuP8UHDL. SL75 Android & KitKat: Google bestätigt Werbedeal dank spontaner Idee bei dem Geld keine Rolle spielte
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Tags: KitKat & Android
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