KPN’s flopped device lease gets copied by providers in USA




Although the concept of leasing unit failed at KPN in the Netherlands, steps US carriers this summer on the system, which customers pay during the term of the subscription amount per month to borrow a smartphone.

While market leader Verizon announced last week to move to unit lease challenger Sprint presented Tuesday his plan, says business newspaper The Wall Street Journal. Of the major US carriers AT & T still offers only discount on the purchase price of smart phones, but so does the provider only in its own stores. Resellers may not give off the device.

All providers switch to leasing unit, a structure that in 2012, KPN introduced . It is unknown whether the US provider KPN have asked for explanations about leasing unit, but the structure is exactly the same. Customers pay a fixed monthly fee for leasing a smartphone for two years and then customers have the option to buy over the phone or return to the provider. In the American version, customers can also use the device and continue paying the lease amount.

Applying device lease proved unsuccessful for KPN in the Netherlands. Hi stopped after eighteen months in the summer of 2013 appliance leasing, while other brands of KPN followed in the following year. Meanwhile, customers at KPN discount on the purchase price of an appliance as they take out a subscription. The costs are therefore often distributed at high-end devices on a higher price for the subscription and recurring costs.


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