Kraudfanding site Indiegogo global expansion plans




Indiegogo, perhaps second only to Kickstarter in popularity among kraudfanding companies. Indiegogo site appeared in 2008 in the U.S. city of San Francisco and has since been developing rapidly in all directions. Site managers said they plan to expand their operations outside the United States, and will help them in the $ 40 million of additional funding received in the form of sponsored investments.

Despite the fact that the brand Kickstarter much better recognized in the world kraudfandinga, Indiegogo site also has something to boast about. After all, it signed a contract with them at the time, U.S. President Barack Obama to help find funding for beginners American entrepreneurs. Repeatedly in the company invested such large players of the financial market as Metamorphic Ventures, ff Venture Capital, Insight Ventures, Khosla Ventures, MHS Capital, and even the company Zynga, which created such a popular game genre now “funny farm.”

It is also important to note that the model supports Indiegogo fundraising Keep it All, which means even if the target was not achieved the amount of savings, the organizer may retain the funds collected. Kickstarter works exceptionally well on the models All or Nothing, when not at achieving this goal all funds collected are returned to payers, and the organizer does not receive a penny.

Despite the fact that the area represented Indiegogo projects enthusiasts from 190 different countries, the site itself until recently supported only English and American dollars as the base currency. The company has added support for the euro and the pound sterling until the end of 2012, and the subsequent increase in profit in 2013 amounted to 300% crazy. The creators of the portal felt that it was time to enter into circulation new languages ​​and foreign currencies.

“We just continue to develop an open platform of funding that was founded six years ago,” – said in an interview modestly portal Mashable founder and president Indiegogo Slava Rubin.

Grounds are open funding for many inventors and enthusiasts only opportunity to realize their ideas and projects. Over the past years, thanks to Kickstarter saw the light of smart watches Pebble, who collected about $ 10 million from users, as well as game console Ouya, which scored 8.6 million. Indiegogo, in turn, allowed to implement such an amazing thing, such as a compact medical scanner Scanadu Scout , something resembling its prototype of fiction television series Star Trek. Also thanks Indiegogo motion capture has become a real person using a normal webcam and even a gadget for reading the thoughts of animals.

Perhaps one day Indiegogo appear in its Russian-language incarnation, allowing domestic enthusiasts to try their luck in raising funds for the realization of their dreams, but now we can only hope that Russian law does not impose a ban on such initiatives in our country. Very much like all Russian politicians prohibit lately, right, in that sad, but very true joke: “2016. State Duma deputy, knowing that he has nothing more to prohibit, just kicked the dog. ”
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Tags: Kickstarter , Internet , Kraudfanding .


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