Lenovo held in partnership with Axiom Telecom to distribute smart phones in the UAE




Lenovo held in partnership with Axiom Telecom to distribute smart phones in UAE market
Is expected to reach the size of the smart phone market in the UAE to 10.4 million units by the year 2016

Lenovo announced, the second largest computer manufacturing company in the world, has signed a new strategic partnership with Axiom Telecom, the largest company engaged in retail sales and distribution of mobile phones in the region.
And This partnership provides a powerful platform for Lenovo to help them increase their share in the smartphone market booming in the UAE, also allows customers to Axiom and users from all over the state, to obtain the latest range of smart phones including the phone is expected K900, as will Axiom task of distributing phones Lenovo to other stores in the state.
And enjoys Lenovo strong position universal, and was able to consolidate its position among the top five manufacturers of smartphones in China, which is the largest global market for smart phones, which focuses on the UAE as a hub for future growth, according to statements made by company Kanales research and market studies;, it is expected to reach market size smartphones in the UAE to 10.4 million units by the year 2016.

As part of the agreement, will be allocated a special Axiom cornerstone Lenovo devices in major stores across the country, and devices can experience and get a full explanation about the advantages.

Said Oliver Ebel, vice president and general manager of Lenovo Middle East and Africa that the company’s goal to be one of the top five companies for smart phones in the United Arab Emirates in the coming period, and added that his company is keen to see the reaction of the UAE market the new range of smartphone.
Ebel considered that put Lenovo smart phones in the United Arab Emirates complements the company’s strategy to become a global leader in the manufacture of computers and sisters. He said that the UAE market strategy for Lenovo because it is currently the second supplier of computers and a market share of 14.5%.
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